Creating video content is an effective way to engage your audience and drive conversions with content lockers. Here are four simple video ideas that you can easily create and use to generate income through content locking.
1. How-To Tutorials
Example: Basic Video: How to Create a Simple Budget in Excel
Locked Content: Advanced Budgeting Techniques and Excel Templates
How-to tutorials are among the most popular types of video content because they provide direct value by teaching viewers how to accomplish specific tasks. Create a basic tutorial that guides viewers through a simple process or concept. Then, offer a more detailed or advanced version of the tutorial as locked content.
- Why It Works: People are always searching for solutions to their problems. Offering a detailed, step-by-step guide can entice them to unlock the premium content for deeper insights or additional resources.
- Content Locking Tip: Include a call to action in the video, encouraging viewers to unlock the premium content to get advanced tips or additional templates.
2. Product Reviews and Demos
Example: Basic Video: Review of a Popular Fitness App
Locked Content: Exclusive Discount Codes, Advanced Features, or Workout Plans
Product review videos are highly engaging, especially when they focus on products or services that are relevant to your audience. Create a video where you review or demonstrate a product, highlighting its key features and benefits. Offer exclusive access to additional features, discounts, or related content through a content locker.
- Why It Works: Viewers who are interested in purchasing the product or learning more about it are likely to engage with your locked content to gain additional value.
- Content Locking Tip: Mention the locked content early in the video to generate curiosity and encourage viewers to watch until the end.
3. Step-by-Step Guides
Example: Basic Video: How to Set Up a WordPress Blog
Locked Content: Premium Themes, Plugins, or Advanced Customization Techniques
Step-by-step guides are similar to tutorials but focus more on complex processes that require multiple steps. Create a basic guide that walks viewers through the initial stages of a process. Then, offer additional steps, advanced customization options, or premium resources as locked content.
- Why It Works: Step-by-step guides are useful for beginners who need detailed instructions. Offering advanced techniques or tools as locked content can provide extra value for those looking to take their skills to the next level.
- Content Locking Tip: Use screen recordings and clear instructions to make the guide easy to follow, and emphasize the benefits of unlocking the premium content.
4. Educational Explainers
Example: Basic Video: Introduction to Digital Marketing
Locked Content: In-Depth Case Studies, E-Books, or Strategy Blueprints
Educational explainer videos are great for breaking down complex topics into easy-to-understand segments. Create a short, introductory video that covers the basics of a subject. Offer more comprehensive resources, such as case studies, e-books, or detailed strategies, as locked content.
- Why It Works: Explainer videos attract viewers who are looking to learn something new. By offering more in-depth content behind a content locker, you can capitalize on their desire to gain a deeper understanding of the topic.
- Content Locking Tip: Make sure your basic video is informative enough to build trust with your audience, encouraging them to unlock the premium content for more advanced knowledge.
Conclusion
These four video ideas are simple to create and highly effective for content locking. By providing valuable content upfront and offering even more through locked content, you can generate income while building a loyal audience. Whether you’re teaching a new skill, reviewing a product, guiding viewers through a process, or explaining a complex topic, these videos can help you make the most of content lockers.
Leave a Reply